Kaffetur 25 / Coffee Tour #25: Phoenix Roasters // Coffee That Matters

Some claim that after extended time together, a dog and its owner begin to resemble each other. I have to admit, I’ve seen photos, and the phenomenon does seem to exist!But perhaps the same is true in the professional world. I wonder if maybe an entrepreneur or businessperson becomes more like his or her products the longer the two are together.

Case in point: meet Brian Holland, founder, president, and CEO at Phoenix Roasters. It could be merely coincidence. But just a few minutes with Brian, and you’ll quickly see the similarities between the man and the coffee his company produces.

Highly caffeinated at all times, or merely abounding with endless energy, Brian rarely sits still. And even when his body slows for a moment, he’s at warp-speed in conversation.

But when you spend a few minutes with Brian, you also quickly discover he is a man who is passionate. Passionate about helping those who are struggling or hurting. And passionate about coffee.

And what do you get when you put those passions together? Coffee that matters. It’s the theme of Phoenix Roasters, and the heart of what they do.

Phoenix Roasters is a coffee roasting company operating out of Duluth, Georgia, and distributing coffee throughout the United States.

Phoenix’s goal is to use the proceeds of their sales to support their community-related operations:

  • Phoenix Roasters operates in connection with Phoenix Community of Atlanta, which includes Sunday morning gatherings and weekday community groups taking place in various suburbs of metro Atlanta. These faith-based groups are designed as a place for encouragement, redemption, and transformation – particularly for people who are struggling or hurting.
  • Phoenix spends time in Central America, building relationships with and training coffee growers in several countries. Through their programs, they are teaching methods for growing and cultivating high-quality coffee beans. And by paying a better-than-fair wage, the growers can also better provide for the needs of their families.
  • Phoenix partners with such groups as the Atlanta Mission and in local prison ministries.
  • The Phoenix team can be found throughout the US serving up #CoffeeThatMatters at national conferences like Catalyst and If: Gathering.

 

During our recent time in Georgia, our family stopped by Phoenix’s roasting facilities a couple of times. Their warehouse space is where all of their roasting, packing, and distribution happens, and also the home to one of their Sunday morning groups.

While there, we indulged in Phoenix’s new nitro coffee.

Liquid energy. It’s the best way to describe this coffee concoction. A cold-brewed coffee infused with nitrogen and dispensed from a keg, it offers intense flavor and a lightning-fast caffeine jolt.

And now that I’m back in Norway, I think I’m experiencing Phoenix Nitro withdrawal!

What a great concept: Coffee That Matters. As they state on their website, Phoenix is all about “life transformation through the sale of excellent coffee.” It’s all part of Phoenix’s Cycle of Relief program. And it all points back to the legendary bird for whom the company is named, beautiful imagery that speaks to Brian’s passion for reaching out to those who are broken up and burned up.

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Learn more…
What is #CoffeeThatMatters: http://phoenixroasters.coffee/about/
Order coffee from Phoenix: http://phoenixroasters.coffee/shop-great-coffee/
Phoenix Community Groups: http://phoenixatl.org/about/
Contact Brian Holland: holland@phoenixatl.org
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